Talking to your kids about drugs is going to be a little awkward. That's just how it works. But TimeToTalk.org is an initative from the Partnership For A Drug-Free America to give parents the tools to ensure that it never, ever, ever has to be this awkward.

What I did: Created the concept, sold the campaign to client, wrote scripts, and participated in all aspects of the production, from selecting the director, making casting decisions, to being present on set and throughout the post-production and editing process.