National Grid is a big, innovative energy company made up of many smaller ones that have deep roots in the communities they’ve served. Before launching their new locally-focused brand idea “Here with you. Here for you.”, the company wanted to remind their employees of the rich local history they represent. To create the exhibit “Yesterday, Today, and Tomorrow” we dug into the company archives to tell those stories.
What I did: Wrote headlines and copy, and participated in concept and production of the National Grid roadshow experience.