Comfort's big when you're little. Sure, mom's want their kids to look cute, but the maternal instinct wills them to ensure their kids are comfortable. We exploited this evolutionary trait by not only using cute kids, but clearly uncomfortable cute kids. 

What I did: Wrote scripts, and participated in all aspects of the production, from selecting the director, making casting decisions, to being present on set and throughout the post-production and editing process. Provided voice for the baby with bowl on his head.